2009 OVERALL WINNER

This year’s Peak Judging Panel was once again presented with strong contenders from all categories for the overall winner of the Premier’s Award for Excellence in Public Sector Management. After considering the merits of each category winner, the Panel selected Eventscorp’s submission, Busselton Ironman, to receive this prestigious Award.

The Western Australian Ironman Triathlon held annually in Busselton has become one of WA’s premier regional events delivering more visitors and the highest economic impact than any other regional event in the State’s history. It is recognised as a ‘destination event’ and promotes Australia’s South West nationally and internationally. The event receives financial and promotional support from Eventscorp.

Tourism Western Australia’s purpose is to develop, promote and protect Western Australia's iconic tourism experiences. Eventscorp’s role with Ironman Western Australia Triathlon includes:

• financial support $575,000 per year;
• assistance with marketing and promotion of the event and destination to attract visitors;
• development of a key contract with clearly defined conditions and milestones to ensure benefits are delivered for WA;
• facilitation of local government introductions, meetings, and agreements; and
• undertaking of comprehensive independent economic, media and social research.

One of Tourism WA’s six strategic objectives is to secure the future of regional tourism. Since 2004, Ironman WA Triathlon has benefited Australia’s South West through increased visitors to the region. It has also attracted national and international media attention and has generated social benefits for the community. The event itself has drawn support from 1,500 local volunteers who have embraced the event.     

The event would not be possible without State Government support.  Eventscorp has chosen to support the triathlon as the event:

• generates a significant economic boost;
• cost effectively markets the region via the media;
• adds a sense of community pride; and
• gives confidence to other potential corporate sponsors.

Eventscorp’s support of Ironman WA Triathlon has helped boost the long term future of regional tourism for Australia’s South West.